Transformers movie ad committee had come up with a very clever ad to promote its new movie, they inserted a Transformer figure into a painting at Dulwich Picture Gallery, and filmed the reactions of the visitors. It was just a copy of the original painting, but it was well executed. I like the idea of surprising visitors, and prompting them to look closer at pictures, making them curious, involved and asking questions about the work.
I really believe in order to make museums more popular we need to make them appealing to the new generation, and combining their passion with art is one of the ways it can be done. Good job Paramount films!